Kranthout or newspaper wood, is the brainchild of Mieke Meijer. While studying at the Design Academy in Eindhoven in 2003 she thought of a way to up-cycle old newspapers by binding the old papers tightly together. This results in a new material that is sturdy and, when cut, resembles real wood. It was not until 2008 when Meijer met the founders of design label Vij5, that Kranthout became a more serious project. Together, Meijer and Vij5 researched the possibilities of Kranthout and they made a first product collection.
The newspapers they use for Kranthout come from the local newspaper printer in Eindhoven, where their studio is also located. This makes Kranthout a local product, that limits the transport-cycle to a minimum.
That Meijer and Vij5 are on to something with Kranthout, is proved by their recent collaboration with Peugeot. The Peugeot Onyx concept car is based on new materials and techniques and Kranthout is used for the dashboard and the door panels of the car.